Your buyers ask AI who to pick. Make sure it’s you.
Gets you selected acrossChatGPTClaudeGeminiPerplexity
RocMode shows you whether AI picks you or your rival, finds the work that changes it, builds that work, and sends it to you to approve. Then it proves what moved.
We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, and show where they pick you and who they pick instead. Free, no login. What’s the Score? Or sign up free and try everything for 14 days.
RocMode · Live read · Monday by Nine (example)
Asking ChatGPTBefore
The AI marketing and sales platform
Marketing and sales, rebuilt for the age of AI.
Your website in. A whole marketing and sales team’s work out. RocMode learns your brand from your site, then does the work: strategy, website, ads, social, PR, partners, email, design, and the deck that wins the deal. You approve every piece.
Other tools do one job. This does all of them, as one story.
Other AI guesses. This works from your facts and proof.
Other tools stop at the post. This follows it to the signed deal, and learns what won.
How it works
KnowWhere you really standActWhat to fix firstCreateWe build the work. You approve itProveDid it move?
Know · Step 1 of 10
It gets you. It gets your customers. It connects the dots.
Everything about your brand, your buyers and your rivals, sorted and connected.
Then it works out what to say, where, when and why. It’s the brain behind every step.
Builds: Customers · Offerings · Rivals · Proof
RocMode · BrandGraph · sample data
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Moment found
Brand core3 found
Voice3 found
Visual identity3 found
Products and services3 found
Pricing3 found
Personas and markets3 found
Pains, gains, jobs3 found
Journeys and objections3 found
Proof and trust3 found
Content3 found
Competitors and partners3 found
Team2 found
Halvard Security35 facts
Two hospital case studies/partners
FactClaimProofAI-suggestedExample: Halvard Security, an invented managed security provider.
Reading halvardsecurity.com.au, socials, reviews and listings…
Halvard SecurityBrandGraph
12areas, all connected
3personas
15moments
6rivals
Sample data
Your customers
Customers
›
Personas
›
Journeys
›
Pains, jobs, objections
›
Moments
What you sell
Products and services
›
Offerings
›
Value proposition
›
Differentiation
Your rivals
Competitors
›
Industry
›
Expectations
›
Gaps to exploit
Moments + offerings
Opportunities
›
Campaigns
›
Ads
›
Sales
Content gaps
›
Content
›
Website
So it knows
What to say.Where. When. Why.
Moment foundCISO · Comparing · “Who’s the best managed security provider for a hospital group?”
Know · Step 2 of 10
Your strategy, from everything it knows.
Positioning built from your offerings and the gaps your rivals leave.
Claims you can’t back get cut before anyone sees them.
Seen isn’t selected. AI picks the brands it can tell apart.
Every era of marketing had its visibility number, and AI mentions are just the newest. Most AI tools still sell you visibility. But being mentioned isn’t being chosen, and for the first time you can measure the pick itself.
BroadcastAwareness
Media buyingReach
SearchRankings
SocialFollowers
AIMentions
What countsSelected
What AI made cheap
Making things.
Posts, pages, ads and reports in minutes
Anyone with a login can do it
Your competitors have the same tools
Sell on volume and you compete on price.
What AI made measurable
Being chosen.
Brand ABrand BYouBrand CBrand D
Buyers ask AI who to pick, and it names a few brands
You can ask the same questions and see who’s named
So you can see, moment by moment, where you win and lose
Compete on this and you compete on results.
See it on your brand
See how often AI picks you. Free.
We ask the AI assistants your buyers use the questions they really ask, many times each, at every step of their journey. Then we show where you’re picked, where you’re passed over, and who wins instead.
Your free Selectability Score asks the AI assistants the questions your buyers ask, without your name in them. You see who gets picked, at which moment, and the three gaps to fix first.
A funnel is a picture of your process. A moment is a picture of the buyer's. Only one of them is where a choice gets made.
What the funnel gets wrong
The funnel assumes buyers enter at the top and move down in order. In large purchases they arrive most of the way through, with a ranked list.
It also averages everyone together. It can't say which need brought them, or which need you keep losing.
What a moment is
A moment is one kind of buyer at one step of their journey, with a need and a question. "Which scheduling tool suits a field team of forty?" "Who can refinance my loan before the fixed rate ends?"
The Ehrenberg-Bass Institute calls the triggers behind these category entry points: the cues buyers use to reach into memory when a buying situation arises (Ehrenberg-Bass). Professor Jenni Romaniuk, who developed the idea, stresses that they're about the buyer and not the brand.
A trigger and a moment are different units. The trigger is the cue in memory: "wages ate the takings again." The moment is a cell on the map: a café owner, comparing options, after that trigger. One trigger can open several moments.
Parts of this aren't new, and the credit matters. Journey mapping has crossed buyer types with journey steps for years. Google named the "Zero Moment of Truth" in 2011: the research a shopper does before buying (Google). In 2015 it added "micro-moments", "intent-rich moments when decisions are made and preferences shaped" (Google). What this book adds is the scoring. Each moment is checked stage by stage, and AI makes each one something you can ask.
AI made the moment visible
For two decades buyers squeezed their need into a few keywords. Given a machine that talks back, they say more.
Semrush studied more than 80 million clickstream records from ChatGPT (Semrush). With its search feature switched off, prompts averaged 23 words. With search on, they averaged 4.2, much like a classic search. That's one snapshot, and the gap is still moving.
Those extra words are the moment itself: the situation, the constraints, the worry. People tell a machine what they once told only a salesperson.
The map
Marketers have long aimed for the right message, to the right person, at the right time. Segmentation listed the people and journey mapping listed the steps. Few lists went down to the question each buyer asks at each step. The map is that list. List the steps of the journey down the side and the kinds of buyer across the top. Each square is one buyer at one step. That square is a moment, and in each moment the seven stages either hold or fail.
Here's a filled one, for the bookkeeper for cafés. She's an invented example. Her offer is "Bookkeeping for cafés. Your wage cost against takings, every Monday by nine."
The map shows her where to start. Her offer answers one worry, wage cost, and that worry peaks while owners compare. So she chooses three cells and leaves the rest for later.
That grid is your market. It turns a vague ambition, "grow awareness", into a specific one: win this moment, for this buyer, at this stage.
Start small: fifteen moments is enough to see where you're losing. Chapter 12 shows how to build your own.
In the age of AI the old maxim gains a clause: the right answer, to the right question, at the right time.
The moment nobody maps
One moment appears in every market and on almost no map: renew or switch. Most maps leave it off, because no team owns it. Marketing stops at the sale, and sales moves to the next deal.
Two ways to grow
A brand grows by winning more of the moments that already exist, or by making new ones. Category creation, problem education and seasonal campaigns all make moments. They give a reason to ask to people who had none.
When nobody is searching for what you sell, that's the first job: create the moments.
Seen versus selected
A brand can appear a million times and still be absent from the twenty questions that decide its sales. That's why Selectability is counted moment by moment, never in general.
A map of moments shows where choices are made. It doesn't yet say how they're made, and that differs more than most marketing advice admits.
Whose evidence this is. Semrush sells SEO and AI-visibility tools. Google sells advertising, and named micro-moments and the Zero Moment of Truth in its own marketing. The Ehrenberg-Bass Institute sells research to sponsor brands.
Try this
Draw a 3 × 5 grid for your business and write one buyer question, in their words, in each square. The stage tools at rocmode.com/playbooks all start from this map.
