Your buyers ask AI who to pick. Make sure it’s you.
Gets you selected acrossChatGPTClaudeGeminiPerplexity
RocMode shows you whether AI picks you or your rival, finds the work that changes it, builds that work, and sends it to you to approve. Then it proves what moved.
We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, and show where they pick you and who they pick instead. Free, no login. What’s the Score? Or sign up free and try everything for 14 days.
RocMode · Live read · Monday by Nine (example)
Asking ChatGPTBefore
The AI marketing and sales platform
Marketing and sales, rebuilt for the age of AI.
Your website in. A whole marketing and sales team’s work out. RocMode learns your brand from your site, then does the work: strategy, website, ads, social, PR, partners, email, design, and the deck that wins the deal. You approve every piece.
Other tools do one job. This does all of them, as one story.
Other AI guesses. This works from your facts and proof.
Other tools stop at the post. This follows it to the signed deal, and learns what won.
How it works
KnowWhere you really standActWhat to fix firstCreateWe build the work. You approve itProveDid it move?
Know · Step 1 of 10
It gets you. It gets your customers. It connects the dots.
Everything about your brand, your buyers and your rivals, sorted and connected.
Then it works out what to say, where, when and why. It’s the brain behind every step.
Builds: Customers · Offerings · Rivals · Proof
RocMode · BrandGraph · sample data
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Moment found
Brand core3 found
Voice3 found
Visual identity3 found
Products and services3 found
Pricing3 found
Personas and markets3 found
Pains, gains, jobs3 found
Journeys and objections3 found
Proof and trust3 found
Content3 found
Competitors and partners3 found
Team2 found
Halvard Security35 facts
Two hospital case studies/partners
FactClaimProofAI-suggestedExample: Halvard Security, an invented managed security provider.
Reading halvardsecurity.com.au, socials, reviews and listings…
Halvard SecurityBrandGraph
12areas, all connected
3personas
15moments
6rivals
Sample data
Your customers
Customers
›
Personas
›
Journeys
›
Pains, jobs, objections
›
Moments
What you sell
Products and services
›
Offerings
›
Value proposition
›
Differentiation
Your rivals
Competitors
›
Industry
›
Expectations
›
Gaps to exploit
Moments + offerings
Opportunities
›
Campaigns
›
Ads
›
Sales
Content gaps
›
Content
›
Website
So it knows
What to say.Where. When. Why.
Moment foundCISO · Comparing · “Who’s the best managed security provider for a hospital group?”
Know · Step 2 of 10
Your strategy, from everything it knows.
Positioning built from your offerings and the gaps your rivals leave.
Claims you can’t back get cut before anyone sees them.
Seen isn’t selected. AI picks the brands it can tell apart.
Every era of marketing had its visibility number, and AI mentions are just the newest. Most AI tools still sell you visibility. But being mentioned isn’t being chosen, and for the first time you can measure the pick itself.
BroadcastAwareness
Media buyingReach
SearchRankings
SocialFollowers
AIMentions
What countsSelected
What AI made cheap
Making things.
Posts, pages, ads and reports in minutes
Anyone with a login can do it
Your competitors have the same tools
Sell on volume and you compete on price.
What AI made measurable
Being chosen.
Brand ABrand BYouBrand CBrand D
Buyers ask AI who to pick, and it names a few brands
You can ask the same questions and see who’s named
So you can see, moment by moment, where you win and lose
Compete on this and you compete on results.
See it on your brand
See how often AI picks you. Free.
We ask the AI assistants your buyers use the questions they really ask, many times each, at every step of their journey. Then we show where you’re picked, where you’re passed over, and who wins instead.
Your free Selectability Score asks the AI assistants the questions your buyers ask, without your name in them. You see who gets picked, at which moment, and the three gaps to fix first.
The website is your place of record: fewer visitors, bigger moments.
What changed
Most websites are still run like shop windows. The team counts who came in and how long they stayed, and judges a redesign by whether traffic went up.
But much of a buyer's research now happens elsewhere: in an AI answer, a review site, a forwarded message. Pew Research tracked 900 US adults through 68,879 Google searches in March 2025. People clicked a result in 8% of visits that showed an AI summary, against 15% without one (Pew).
Those who do arrive are further along. Microsoft Clarity studied more than 1,200 publisher sites (Microsoft Clarity, via PPC Land). Visitors sent by AI assistants signed up at 1.66%, against 0.15% for visitors from search. These are sign-ups on publisher sites, not sales.
My reading: fewer people arrive, and in considered purchases more of them are close to a decision. A site judged on traffic will look like it's failing just as it matters more.
What it is for
The website's job is to be the place of record. It's the one place where your facts are stated in full, by you, with the proof beside them. Buyers come to check it, machines read it, and the sale closes on it.
It's the one asset you own that has a job at almost every stage. Its main jobs are Answered, Believed and Bought. It helps at Found, as the largest thing a machine reads about you; at Preferred, where the reason is made against the alternatives; and at Kept, through help and the account. Only Known is mostly won elsewhere.
The visitor who has grown is the checker. They've been told about you, by a machine, a colleague or an accountant, and they've come to confirm it. They aren't looking for a story. They need proof beside the claim, and the price and terms where they expect them. Checking is where Believed and Bought are won or lost.
The checker is quick to leave. If the price is missing, they ask the machine, which answers with whatever figure it can find. A site that ignores the checker loses the buyer who was already sold.
The anatomy of a good one
The sale is made on the service or product page, not the home page. It's where a buyer lands when a machine, a search or a colleague sends them.
The buyer's question, answered in the headline (Answered). "Bookkeeping for cafés: your wage cost against takings, every Monday by nine" answers "what is this and is it for me?". "Empowering hospitality success" answers nothing.
Who it's for, and who it isn't (Preferred). To be someone's first choice, you must be wrong for someone else. Say so near the top.
What it is, and what it costs (Answered · Bought). If you can't give one price, give typical prices for common cases. TrustRadius found 81% of software buyers want to find pricing themselves (TrustRadius). If hiding price is a deliberate choice that fits your buyers, say plainly how pricing works and what moves it.
Proof beside the claim (Believed). A number next to its source, a result next to the named customer, a promise next to the guarantee.
The reason, against the alternatives (Preferred). Name what the buyer would do instead, including doing nothing. A machine that recommended you gave a reason. The page should repeat it, or the buyer arrives and finds a stranger.
The way out, and one next step (Bought). The trial, the guarantee and the cancellation terms, stated next to the price. Then one action, the lowest-risk yes the buyer could give.
Help and account, for customers (Kept). A quiet link for people who already bought. If they can't find help, the renewal starts badly.
The order is the order of the buyer's own doubts, from "is this for me?" to "what do I do now?".
Brief every section, not just the page. Each section of a page carries one job: one stage, for one chooser at one moment. So each gets its own short brief: the job, the one claim, the proof beside it, the facts taken word for word from your one truth, the line a person should take away and the sentence a machine should be able to quote. The page brief keeps the order and the arc, so the page still reads as one story. Briefing this way gives sharper writing, from people and from AI. And because assistants tend to pull passages rather than whole pages, every section can stand on its own.
The mistake most teams make
They put the claims on the service page and the proof on a "testimonials" page three clicks away. The checker never finds it. Your own word counts for least: the checker needs someone else's word, and needs it on the spot.
The second mistake is hiding the price by default. "Contact us" sends checkers to a competitor, or to whatever figure a machine can find. Hiding the price because nobody decided isn't a strategy.
And many teams rebuild on faith. I know of no study that isolates proof beside the claim, or a single next step, and measures the sales it adds. So rebuild your most important service page from the anatomy, keep the old one running for half the traffic, and compare next steps taken. Then take the result to finance.
How you know it's working
Retire traffic as the goal. Visits, time on site and bounce rate stay as diagnostics. Instead, track the share of visitors to a service page who reach pricing, and who take the next step. And ask new customers what they checked before buying; analytics won't show it.
Fieldline's website
Fieldline is the invented scheduling-software firm from Part three. In one invented deal, at a 70-technician plumbing contractor, three people checked its site.
The head of operations asked an assistant for scheduling tools that cut drive time. Fieldline was named, with its pilot as the reason. She landed on a home page that opened with "The future of field service". The travel-time claim was four blocks down, with no figure beside it. Her finance director asked what it cost for seventy technicians. The pricing page said "Talk to sales", so he asked an assistant, which quoted an old reseller listing. The IT manager found integration logos and no limits, and wrote "unclear".
Three checkers, and the site failed each one. That contractor chose a rival. Fieldline rebuilt the three pages, and fixed two of the three checks within a quarter.
The full playbook. The Website Playbook, with the page audit scorecard, the sitemap from the map and the service page outline, is free at rocmode.com/playbooks.
Whose evidence this is. Microsoft Clarity sells website analytics. TrustRadius is a review site that sells vendors paid pricing pages.
