Your buyers ask AI who to pick. Make sure it’s you.
Gets you selected acrossChatGPTClaudeGeminiPerplexity
RocMode shows you whether AI picks you or your rival, finds the work that changes it, builds that work, and sends it to you to approve. Then it proves what moved.
We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask, and show where they pick you and who they pick instead. Free, no login. What’s the Score? Or sign up free and try everything for 14 days.
RocMode · Live read · Monday by Nine (example)
Asking ChatGPTBefore
The AI marketing and sales platform
Marketing and sales, rebuilt for the age of AI.
Your website in. A whole marketing and sales team’s work out. RocMode learns your brand from your site, then does the work: strategy, website, ads, social, PR, partners, email, design, and the deck that wins the deal. You approve every piece.
Other tools do one job. This does all of them, as one story.
Other AI guesses. This works from your facts and proof.
Other tools stop at the post. This follows it to the signed deal, and learns what won.
How it works
KnowWhere you really standActWhat to fix firstCreateWe build the work. You approve itProveDid it move?
Know · Step 1 of 10
It gets you. It gets your customers. It connects the dots.
Everything about your brand, your buyers and your rivals, sorted and connected.
Then it works out what to say, where, when and why. It’s the brain behind every step.
Builds: Customers · Offerings · Rivals · Proof
RocMode · BrandGraph · sample data
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Moment found
Brand core3 found
Voice3 found
Visual identity3 found
Products and services3 found
Pricing3 found
Personas and markets3 found
Pains, gains, jobs3 found
Journeys and objections3 found
Proof and trust3 found
Content3 found
Competitors and partners3 found
Team2 found
Halvard Security35 facts
Two hospital case studies/partners
FactClaimProofAI-suggestedExample: Halvard Security, an invented managed security provider.
Reading halvardsecurity.com.au, socials, reviews and listings…
Halvard SecurityBrandGraph
12areas, all connected
3personas
15moments
6rivals
Sample data
Your customers
Customers
›
Personas
›
Journeys
›
Pains, jobs, objections
›
Moments
What you sell
Products and services
›
Offerings
›
Value proposition
›
Differentiation
Your rivals
Competitors
›
Industry
›
Expectations
›
Gaps to exploit
Moments + offerings
Opportunities
›
Campaigns
›
Ads
›
Sales
Content gaps
›
Content
›
Website
So it knows
What to say.Where. When. Why.
Moment foundCISO · Comparing · “Who’s the best managed security provider for a hospital group?”
Know · Step 2 of 10
Your strategy, from everything it knows.
Positioning built from your offerings and the gaps your rivals leave.
Claims you can’t back get cut before anyone sees them.
Seen isn’t selected. AI picks the brands it can tell apart.
Every era of marketing had its visibility number, and AI mentions are just the newest. Most AI tools still sell you visibility. But being mentioned isn’t being chosen, and for the first time you can measure the pick itself.
BroadcastAwareness
Media buyingReach
SearchRankings
SocialFollowers
AIMentions
What countsSelected
What AI made cheap
Making things.
Posts, pages, ads and reports in minutes
Anyone with a login can do it
Your competitors have the same tools
Sell on volume and you compete on price.
What AI made measurable
Being chosen.
Brand ABrand BYouBrand CBrand D
Buyers ask AI who to pick, and it names a few brands
You can ask the same questions and see who’s named
So you can see, moment by moment, where you win and lose
Compete on this and you compete on results.
See it on your brand
See how often AI picks you. Free.
We ask the AI assistants your buyers use the questions they really ask, many times each, at every step of their journey. Then we show where you’re picked, where you’re passed over, and who wins instead.
Your free Selectability Score asks the AI assistants the questions your buyers ask, without your name in them. You see who gets picked, at which moment, and the three gaps to fix first.
Every build in these playbooks reads what was decided before it started: what's true, why a buyer should choose you, who chooses, and where you stand today. Get those right once and the builds agree with each other. Leave them out, and each build invents its own version: the website describes one firm, the pitch another, the ads a third.
So the playbooks follow one journey, in eleven steps. Each step answers one question and reads only the steps before it. RocMode's Brand Journey follows the same steps, with the same names, and so does the book.
The Brand Journey · eleven steps in four parts
Part
Steps
What it settles
One: Strategy
1. Get the facts · 2. Credentials · 3. Brand Strategy · 4. Brand Identity
What's true, why choose you, who you win, how you look and sound
Two: Diagnosis
5. Where you stand: map the moments, then score them
Every moment that matters, and where buyers are lost today, and to whom
Which moments to win, what the site holds, which builds and budget, how accounts are won and kept
Four: Builds, and running them
The fourteen build playbooks, in six categories · 10. Campaign Engine · 11. The Loop
The work itself, twelve months of campaigns, and what changes when the numbers move
This part covers steps one to four. It maps onto the Selectability Model: the facts are the evidence; Credentials hold the offer and the one truth; Brand Strategy holds the reason; Brand Identity is what makes a brand familiar, and familiar feels safe.
The worked example. Every playbook uses one firm: Kestrel Advisory, an invented operations consultancy. Kestrel, its buyers' questions and every figure attached to them are invented. A real firm fills these in from its own records.
1. Get the facts: what do we already have?
Everything after this step can only use what's gathered here, so gather it once, from everywhere, and keep the source of every fact. In RocMode, this is ingestion: the firm's website, documents, profiles and client records are read into one store, and every fact keeps a link to where it came from.
Kestrel's sources (invented):
Source
What it holds
The website and the old blog
How Kestrel describes itself today, which turns out to be "we help organisations transform"
Standard terms and the contract template
The fixed price, the six weeks, the way out
The client list and sign-off letters
Who Kestrel works for, and the figures clients have agreed to share
Proposals, tenders and briefs
What buyers asked for, in their words, and what they judged on
Sales call notes and lost-deal interviews
The questions buyers ask, and why deals were lost
Client debriefs
What happened after the review, and what clients needed then
People's profiles
Who will be on site, and their plant experience
Two rules make this step pay off later. Keep the buyer's words, not a summary of them: they become the moments in step five. And gather the evidence for losses as carefully as wins: the lost-deal interviews are where the switching moments hide.
2. Credentials: what's true?
Credentials come first because everything else repeats them. In RocMode, credentials are built by reading what the firm has already published and stored (its website, documents, profiles and client records) into one store of facts. Nothing that can't be traced to a source gets through. The credentials deck, twelve sections in three acts (context and belief; capability and proof; trust and future), is a view of that store, not the store itself.
Every claim ends in one of four states, and only the first two can be used:
Sourced: traced to a document, a record or a page.
Signed: approved by a named person who can vouch for it.
Bound: a number that may only appear with its live figure, so it can't go stale.
Removed: no source can support it.
Kestrel's offer. A fixed-price, six-week operations review, on site, for manufacturers with 100 to 500 staff in food and drink, packaging, metal and engineering, and plastics and rubber. An optional improvement programme follows it.
Kestrel's claims register (extract):
Claim
Source
Signed off by
State
Fixed-price, six-week operations review
Standard terms of engagement
Managing partner
Signed
On site, not remote
Engagement method; client references
Head of delivery
Signed
For manufacturers with 100 to 500 staff, in four sectors
Client list
Managing partner
Signed
If the review doesn't find more than it costs, the client doesn't go ahead
Contract clause
Managing partner
Signed
Named plant cases, with before-and-after figures
Client sign-off letters
Head of delivery, and each client
Signed, case by case
"The review pays for itself"
Results across all reviews
—
Bound: shown only with the live figure from the results page
"Leading operations consultancy"
None
—
Removed
The register is short on purpose. Every build that follows can only say what's in it.
3. Brand Strategy: why choose us, and who do we win?
In RocMode, the Brand Strategy Blueprint has six sections, each with a verdict, the findings behind it and the reasoning: the big idea, where you play, who you win, how you sound, where you're going, and what to do first. It reads only approved credentials. This chapter adds one thing: the reason to be chosen as its own line, so every build quotes the same words.
Section
Kestrel
The reason to be chosen
"We find the savings on the floor in six weeks, at a fixed price, and the review pays for itself or you don't proceed." Every part traces to a claim above; "pays for itself" is bound to the results page
The big idea
Savings are found on the floor, not in new equipment
Where you play
Mid-sized manufacturers in four sectors. Against a large consulting firm, a specialist lean consultant, the in-house improvement team, buying new equipment, or doing nothing
Who you win
Plants with flat output or rising costs first; investor-owned manufacturers second. The people inside them, the choosers, are listed below. Personas live here and nowhere else
What you say
The words to use and the words to avoid. Say "savings on the floor", not "operational excellence"; say "review", not "transformation"
Where you're going
The firm mid-sized plants think of first, with an annual benchmark the category quotes
What to do first
Close the gap in results data, so "pays for itself" can carry a figure; then the sector pages and the benchmark
Who you win: the choosers
Brand Strategy names the people as well as the markets, because everything after it needs one list of them. In RocMode, the blueprint's "who you win" section already holds the personas and their jobs to be done. They live here and nowhere else: the moment map, the plans and the builds all point back to this list. Step five finds them by role in the buying group, so none is left to chance; this is the list it confirms.
Chooser
Their part in the decision
What they need from Kestrel
Chief operating officer
Starts it and sponsors it
A diagnosis they recognise, and a case they can take upstairs
Owner or managing director
Has the final say. In owner-led firms, is the committee
Trust in the firm, its people and its judgement
Finance director
Approves the spend and owns the numbers
Price, terms, the downside, and numbers that survive the board
Plant manager
Lives with the result, and can make or break it on the floor
Proof the work happens on the floor, and what it costs the team in time
Continuous improvement lead
Often the hidden blocker: an outside firm can look like a verdict on their work
To be worked with, not around, and to keep the methods afterwards
Procurement, with site safety
Runs the paperwork and site access
Supplier approval, insurance, inductions and payment terms
Private equity operating partner
In investor-owned firms, often starts it
Speed, portfolio experience and reporting the board can use
AI assistant
Builds the first shortlist, for any of the above
Quotable facts: who it's for, what it costs, what it returns, and who says so
Shift supervisors and workforce representatives matter too, but their questions reach Kestrel through the plant manager, so they sit in that row.
Of the alternatives, buying new equipment matters most. Capital spending competes for the same budget, and it's the option most plants reach for first.
The story spine. Every build tells the same story in its own way:
1. The problem, in the buyer's words: "Output is flat and costs are rising, and we can't
see where the waste is."
2. The reason: savings found on the floor in six weeks, at a fixed price.
3. The proof pattern: every claim carries a named plant, a before-and-after number and
the plant manager's own words.
4. The way out: if the review doesn't find more than it costs, the client doesn't go ahead.
One change from RocMode's current blueprint: its "how you sound" section becomes what you say, the words and the order of the message. How the brand sounds, its voice, belongs to Brand Identity, so it's decided once.
4. Brand Identity: how do we look and sound?
In RocMode, Brand Identity is built from the brand strategy: it reads the big idea and the positioning and turns them into how the brand looks and sounds. It has two jobs. Be recognised before the name is read, because buyers trust what feels familiar. And sound like one firm everywhere, so the website, the pitch and the ads read as the same people.
Element
Kestrel
Why
The name
Kestrel Advisory, in full, every time. Never plain "Kestrel"
Other firms share the word, and assistants mix them up
The mark
A kestrel hovering: the bird that holds still to see what others miss
The big idea: look closely on the floor before you spend
Colour
One owned colour, used the same way everywhere, with its values written down
Distinctive assets only work if they never change
Lines
"Savings on the floor." "Fixed price. Six weeks. Or you don't proceed."
Short enough to repeat, and every word is a signed claim
Pictures
Real plant floors and real people from client plants, with permission. No stock handshakes
The proof pattern, in pictures
Voice
Plain, practical and specific. Numbers with their sources. The plant manager's words, not the consultant's
A COO should be able to forward any page to the floor
One rule ties Identity back to step two: a line can only say what Credentials can sign. "Or you don't proceed" is a line because the contract clause is signed. "The leading operations consultancy" never becomes one.
What comes next
With the facts, the truth, the reason, the choosers and the identity decided, step five finds every moment that matters and measures where Kestrel stands in each one: Where you stand, part one: map the moments. Then Part three turns the map into plans: which moments to win (GTM), what the site must hold (the Website Playbook), which builds and in what order (Marketing, with each build's footprint), and how accounts are won and kept (Sales).
Feeling a bit overwhelmed?
You should be, a little. Before a single moment is mapped: every source gathered with its provenance, a claims register with every signature, a brand strategy in six parts, a named list of choosers, and an identity that only says what's signed. That's for one firm with one main offer. Most firms skip straight to the builds, which is why their website, their pitch and their ads describe three different companies.
RocMode does the heavy part for you:
The facts, gathered once. RocMode reads your website, documents, profiles and records into one store, and keeps the source of every fact.
Your credentials. It builds your credentials from that store, and won't let a claim through without a source.
Your brand strategy and identity. The big idea, where you play, who you win and what you say; then how you look and sound, built from that strategy. You review, change and sign off each one, and every step after this reads them.
