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Buyers asking AI · examples

“Who’s the best managed security provider for a hospital group?”

AI marketing and sales platform

The AI marketing and sales platform that gets you Selected.And keeps it that way.

Your buyers ask AI who to pick. RocMode shows whether it’s you or your rival, builds the work that changes it, and proves what moved.

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The Score is free, no login: we ask the AI assistants your buyers use what your buyers ask. The questions in the card are examples.

Gets you selected acrossChatGPTClaudeGeminiPerplexity
Why it’s different

Marketing and sales, rebuilt for the age of AI.

Your website in. A whole marketing and sales team’s work out. RocMode learns your brand from your site, then does the work: strategy, website, ads, social, PR, partners, email, design, and the deck that wins the deal. You approve every piece.

Other tools do one job. This does all of them, as one story.

Other AI guesses. This works from your facts and proof.

Other tools stop at the post. This follows it to the signed deal, and learns what won.

How it works

Know · Step 1 of 10

It gets you. It gets your customers. It connects the dots.

  • Everything about your brand, your buyers and your rivals, sorted and connected.
  • Then it works out what to say, where, when and why. It’s the brain behind every step.
Builds: Customers · Offerings · Rivals · Proof
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Moment found
Brand core3 found
Voice3 found
Visual identity3 found
Products and services3 found
Pricing3 found
Personas and markets3 found
Pains, gains, jobs3 found
Journeys and objections3 found
Proof and trust3 found
Content3 found
Competitors and partners3 found
Team2 found
Halvard
Security 35 facts
Two hospital case studies /partners
Fact Claim Proof AI-suggested Example: Halvard Security, an invented managed security provider.
Reading halvardsecurity.com.au, socials, reviews and listings…
Halvard SecurityBrandGraph
12areas, all connected
3personas
15moments
6rivals
Sample data
Your customers
Customers
›
Personas
›
Journeys
›
Pains, jobs, objections
›
Moments
What you sell
Products and services
›
Offerings
›
Value proposition
›
Differentiation
Your rivals
Competitors
›
Industry
›
Expectations
›
Gaps to exploit
Moments + offerings
Opportunities
›
Campaigns
›
Ads
›
Sales
Content gaps
›
Content
›
Website
So it knows
What to say.Where. When. Why.
Moment foundCISO · Comparing · “Who’s the best managed security provider for a hospital group?”
Know · Step 2 of 10

Your strategy, from everything it knows.

  • Positioning built from your offerings and the gaps your rivals leave.
  • Claims you can’t back get cut before anyone sees them.
Uses from BrandGraph: Offerings · Differentiation · Rival gaps · Proof
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Big idea set
Brand strategy · draft
Big ideaPositioningVoiceMessaging
The security team that answers to your auditors1, built only for regulated industries2.
Traced to your facts
1Every alert checked by a person within 15 minutesWebsite · /services
2Only health and financeCapability statement
Claims you can’t back
Australia’s No.1 security providerNo source. Cut.
Stops every attackCan’t be proven. Cut.
Know · Step 3 of 10

Your buyer asked AI about you. It named someone else.

  • Every moment in your BrandGraph, asked to ChatGPT, Gemini, Perplexity and Claude.
  • And why you lose: a claim AI can’t verify, a question your rival answers and you don’t, a review site talking louder than you.
Uses from BrandGraph: Moments · Personas · Rivals
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Missed
Moments Map · buyer × step × question
NoticingLearningComparingChoosingBuyingCICISOPicked4 questionsNamed6 questionsMissed3 questionsPicked5 questionsPicked2 questionsITIT managerNamed4 questionsNamed6 questionsMissed3 questionsMissed5 questionsPicked2 questionsCFCFOPicked4 questionsNamed6 questionsNamed3 questionsMissed5 questionsNamed2 questions
PickedNamedMissed
Selectability Score
0Sometimes selected
Picked instead, at Comparing
Ironmesh
0/10
Vantor Cyber
0/10
Halvard Security
0/10
CISO · Comparing · asked ChatGPT“Who’s the best managed security provider for a hospital group?”

Halvard Security: not mentioned
Act · Step 4 of 10

Right thing. Right place. Right time.

  • Lost moments plus your offerings become opportunities. What moves most goes first.
  • Two big outputs: a new website and 12 months of campaigns.
Uses from BrandGraph: Moments · Offerings · Opportunities
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Priority 1
Opportunities, ranked
1CISO · Comparing+ 24/7 managed detection
2IT manager · Comparing+ Co-managed security team
3IT manager · Choosing+ Fixed annual price
4CFO · Choosing+ 30-day onboarding
5CFO · Buying+ Audit-ready reports
→
Marketing plan

Website and AI answers
0%
Partners
0%
Social and email
0%
Ads
0%
Who first
CISOs
IT managers
CFOs
Output 1 · New website
Hospital security
MDR vs in-house
Audit answers
Riverbend Health story
Output 2 · 12 months of campaigns
0 campaigns, one per buyer moment
Create · Step 5 of 10

Build the page AI was missing.

  • Your content gaps, turned into the pages and answers buyers need.
  • Written so people and AI can both read it. You press publish.
Uses from BrandGraph: Content gaps · Offerings · Proof
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Page built
What AI needs that your site lacks
halvardsecurity.com.au
Services
Pricing
About
+ Hospitals
+ vs in-house
+ Audit FAQ
Building next: Hospital security
Page: Hospital security
Book a call
Before you publish
Facts match
Claims sourced
Accessible
On brand
Mobile
PublishYou press it
AI reads this page“People check every alert within 15 minutes. Fixed annual price. Health and finance only.”
Create · Step 6 of 10

One moment. Every channel. One story.

  • Each campaign aims one offering at one moment.
  • Owned, earned, paid and partnered, planned together.
Uses from BrandGraph: Opportunities · Moments · Voice
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Campaign ready
12 months · 10 campaigns
JFMAMJJASONDWebsiteContentPartners
Own the comparison
Audit season
EHR partner launch
Finance page
New-year budgets
Board FAQ
Opened: Own the comparison
MomentCISO · Comparing
Big ideaThe security team that answers to your auditors
ProofEvery alert checked by a person within 15 minutes
Four lanes, one story
Owned
Hospital security pageReady
MDR vs in-houseReady
Earned
Analyst briefingReady
Pitch to health IT pressReady
Paid
Comparison ads, pausedReady
Retarget hospital IT visitorsReady
Partnered
EHR partner webinarReady
Cyber insurer referral kitReady
Create · Step 7 of 10

One idea, made in every size.

  • Make the master once. Every format follows.
  • Checked against your facts before it goes anywhere.
Uses from BrandGraph: Identity · Voice · Claims
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Designed
Master design
The security team that answers to your auditors.
Claim: health and finance only ✓Colours ✓Type ✓
Every size, from one master
The security team that answers to your auditors.
A4 flyer✓ Fits
The security team that answers to your auditors.
Social square✓ Fits
The security team that answers to your auditors.
Story✓ Fits
The security team that answers to your auditors.
Display banner✓ Fits
Pre-flight
Claims match the BrandGraph
Readable at every size
Logo clear space
Alt text written
Create · Step 8 of 10

Approve once. It goes out everywhere.

  • Website, social, email, ads and PR in one queue.
  • Nothing goes out until you press it.
Uses from BrandGraph: Moments · Channels · Timing
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Live
Waiting for your OK
Hospital security pageWebsiteApproved
Comparison carouselLinkedInApproved
EHR partner sessionWebinarApproved
CISO briefing #1EmailApproved
Comparison setGoogle AdsApproved
Pitch to health IT pressPRApproved
Approve all 6You press it
Going out
MonTueWedThuFri
Website
LinkedIn
Email
Webinar
Ads
PR pitch
Blog
Video
Email #2
9 pieces live or scheduled
Create · Step 9 of 10

The buyer who asked AI just asked you.

  • Every lead shows where it came from.
  • Proposals from your proof. Battle cards from the gaps your rivals leave.
Uses from BrandGraph: Offerings · Proof · Rival gaps
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Won
Pipeline · sample
Lead
Meeting
Proposal
Won
Orrin Credit UnionFrom: Google
Pellham HealthFrom: EHR partner
Calder Day HospitalsFrom: LinkedIn
Wexley MutualFrom: email
Darrow HealthFrom: webinar
Riverbend HealthCame from: ChatGPT answer
Won · traced to a ChatGPT answer and your hospital security page
Proposal, drafted from your proof
Proposal · Riverbend Health
Every alert checked by a person within 15 minutes
Fixed annual price
Battle cardvs IronmeshThey charge per alert. We don’t.
SendYou press it
Prove · Step 10 of 10

Ask again. This time, it’s you.

  • Same questions. Same assistants. After. See what moved, and what it earned.
  • Then the next lost moment goes to the top. The loop keeps going.
Writes back to BrandGraph: what won
Following one momentCISO · Comparing · “Who’s the best managed security provider for a hospital group?”Picked
Same question, asked again“Who’s the best managed security provider for a hospital group?”ChatGPT

Last time: Ironmesh
You: picked
Moments Map, updated
NoticeLearnCompareChooseBuyCISOPickedNamedMissedPickedPickedPickedIT managerNamedNamedMissedNextMissedPicked
Receipts
Deal wonRiverbend Health, from a ChatGPT answer
Hospital security pageNow picked at Comparing
Selectability Score
0up from 30
The loopNext up: IT manager · Comparing
Marketing + Sales

Finally, one platform for both worlds.

Take buyers from Seen all the way to Selected in one joined-up motion. The same brain plans the campaign, arms your sales team and learns from every deal.

Marketing and sales, finally on the same side.

Marketing blames the leads. Sales blames the message. RocMode gives both teams one brain, so the hand-off stops being a fight.

One story, both teams

The pitch says what the website says, because both read from the same BrandGraph.

Leads that arrive with context

Before the first call, sales sees the moment each buyer came from and what they asked AI.

Wins that teach marketing

When a deal closes, marketing sees which moment won it, and makes more of what works.

Sound familiar?

You’re doing more marketing than ever. AI is picking you less.

None of this is your fault. Buyers changed how they choose, and most marketing hasn’t caught up.

More activity.Fewer picks.
Times AI picked you9of every 40 buyer questions
Illustration
Every number is up. Sales are flat.

The dashboards are green and the pipeline isn’t.

About half of new articles online are now written mainly by machines. Graphite, 55,400 URLs, 2026
Your site, your decks and your sales team say different things.

So AI and buyers hear five versions of you.

“We asked ChatGPT for the best in our field. We weren’t there.”

Not in a footnote. Nowhere.

Check yours free →
Seen isn’t Selected

Seen isn’t selected. AI picks the brands it can tell apart.

Every era of marketing had its visibility number, and AI mentions are just the newest. Most AI tools still sell you visibility. But being mentioned isn’t being chosen, and for the first time you can measure the pick itself.

BroadcastAwareness
Media buyingReach
SearchRankings
SocialFollowers
AIMentions
What countsSelected
What AI made cheap

Making things.

  • Posts, pages, ads and reports in minutes
  • Anyone with a login can do it
  • Your competitors have the same tools
Sell on volume and you compete on price.
What AI made measurable

Being chosen.

  • Buyers ask AI who to pick, and it names a few brands
  • You can ask the same questions and see who’s named
  • So you can see, moment by moment, where you win and lose
Compete on this and you compete on results.
See it on your brand

See how often AI picks you. Free.

We ask the AI assistants your buyers use the questions they really ask, many times each, at every step of their journey. Then we show where you’re picked, where you’re passed over, and who wins instead.

RocMode screen: the Selectability Score and Selection Ladder (sample data)RocMode screen: the Moments Map, buyers by steps (sample data)RocMode screen: rivals and the proof that beats them (sample data)RocMode screen: fixes ranked by lift (sample data)
Get your free Score →How the Score works
Why RocMode

Others count mentions. We get you chosen.

RECEIPT · SCORE READ#03
MomentComparing
Asked“Best café bookkeeper?”
Assistants4
Times asked12
Named you5 of 12
Margin± 14 pts
Picked insteadLedger Lane
FixCafé pricing page
Re-askNext quarter
Example figures for illustration. Monday by Nine is the invented café bookkeeper from the book; Ledger Lane is invented too.
01

A published method, not a black box

RocMode runs on Seen Isn’t Selected and the free Selectability Playbooks. Read the thinking before you buy.

The book →
02

It measures the pick, not the rank

We ask the assistants your buyers use, many times, at every moment, and report the rate with honest margins. Every finding has a receipt.

See a Score →
03

It does the work, not just the dashboard

The same system that finds the gap writes the page, the email and the deck that closes it.

How it works →
vs AI-visibility toolsvs HubSpotwith an agencyvs hiring a teamvs ChatGPT on its own
Proof

And we prove it, every quarter.

Sample report
30Brand score · sometimes selected
See a full Score report

Monday by Nine, the café bookkeeper from the book: who gets picked instead, where buyers are lost, and the three fixes that lift it most.

Open the sample →
Customer ZeroA read every month, publishedWe publish our own Score every month.

Same questions, same assistants, every month, with what we changed in between.

See our Score →
The book, freeSeen Isn’t Selected

The whole book. 206 pages, no email, no paywall. Plus the 10-minute manifesto and the Playbooks.

Read it free →

A whole team’s worth of software. One plan.

Everything below runs on one BrandGraph, priced per brand. Start with the free Score, or try every plan free for 14 days. No card, cancel any time.

A full CRMDeals, pipeline, meetings and attribution, so you can see which work brought in the money.
A complete marketing platformEvery Studio, the Website Engine, email journeys and broadcasts.
Your strategy, written for youBrand, website and marketing strategy and twelve months of campaigns, from your own facts.
Proof every quarterYour Selectability Score, re-read on the same questions, with competitor and industry intel.
CoreUS$200 /moScore, BrandGraph, strategy, plans and Roc
StudiosUS$800 /moEverything in Core, plus every Studio and the Website Engine
RevenueUS$2,000 /moEverything in Studios, plus the CRM, Pitch Engine and Direct
Sign up free →See pricing
Start with one question

So, does AI say your name? Find out free.

Your free Score shows where you’re picked, where you’re passed over, and who gets chosen instead.

Or sign up free →
Free · no login

Does AI pick you, or your rival?

Your free Selectability Score asks the AI assistants the questions your buyers ask, without your name in them. You see who gets picked, at which moment, and the three gaps to fix first.

Score my brand →See pricing
✓ Free✓ No login✓ Report by email, with a PDF